AI Synthesised Faces: Everything You Need to Know
Artificial intelligence is transforming the way digital identities are created and used. From virtual brand representatives to personalised marketing content, businesses can now create realistic digital faces without relying on traditional photoshoots or on-camera talent for every project. As this technology develops, AI synthesised faces are becoming increasingly relevant across advertising, entertainment, content production and digital experiences. However, understanding how these faces are created and where they can be used is important for brands and marketers. The technology offers new creative possibilities, but successful use still depends on responsible implementation, clear permissions and appropriate creative direction. What Are AI Synthesised Faces? AI synthesised faces are fake faces that are generated or constructed using AI. They can be created from scratch or generated based on authorised images and licensed information, depending on the technology and p...